• What’s new ?

    My blog features the latest digital ad campaigns, interactive marketing ideas, new advertisement campaigns and other great trends made in both countries Australia and France. Objectives : Ideas that influence advertising and get people talking. It's about giving people something relevant in sharing what is done in two countries being geographically located on opposite sides. To enrich my knowledge in digital marketing, social media, advertising in Tourism, Fashion and more.
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Stuntman Edgerton fronts for Van Heusen

Gazal Corporation limited, the licensor of the Van Heusen brand in Australia and New Zealand, has launched an integrated advertising, digital media, in-store and publicity campaign for its latest range of business apparel – Move – which offers unrivalled flexibility and movement.  Hollywood stuntman and actor Nash Edgerton is the face of the Van Heusen Move … Continue reading

FACCI Business Seminar “Social Media for CEOs and Executives”

Last Wednesday, I attended a really interesting seminar on social media for CEOs & Executives. The seminar provided really good information on a very current and popular topic. It was nicely presented, practical and very well explained with nice humour. The speakers were outstanding –interesting, knowledgeable, and energetic. The seminar was moderated by Gordon Makryllos … Continue reading

Francois de France: Behind the scenes

1/ Tell me a little bit about your background: where were you born, where did you grow up. How did you get your idea for your webseries « François de France »? Amber: I am kiwi, I was born in Dunedin, NZ and lived there till 2001 when I moved to Sydney to complete an acting degree … Continue reading

Coca-Cola puts people’s names on bottles in ‘Share a coke’ campaign

Coca Cola is replacing its traditional branding with one of Australia’s 150 most popular first names for a new ad campaign in the country. Bottles for its ‘Share a Coke’ summer campaign with different names printed on them are on sale now. Each of the 150 names has also had an individual song written about … Continue reading

Ready to Fight Boring ?

IKEA has launched two months ago the first part of a new brand platform called “Have a go” which encourages and challenges consumers to take a risk, fight against boring interiors and experiment with their home furnishings”. The television commercial creates a battle scene recreating the atmosphere of Braveheart, consumers are brandishing IKEA products, surging … Continue reading

How would you Retire Early ?

Early retirement ? We all dream of it.  No more work and just the time to enjoy our life at our complete discretion.  That’s the insight of the new Lotto Megadraw campaign created by the advertising agency “Clemenger  BBDO” of Adelaide in Australia. The ad features a young couple enjoying the pleasures of retirement : … Continue reading

Sunday Cheers-up : To Brighten up your day !

Sunday cheers-up : To Brighten up your day ! Le petit remontant du dimanche : Illuminer votre journée !

Sexy Fingers : new alternative Aid awareness ad

Aides met le doigt à l’honneur ! The french organization AIDES and JWT Paris launches SEXY FINGERS. The new AIDES campaign, all about rhythm and technicolor is acting as a decisive argument for an important issue: Rapid HIV testing is crucial to avoid a life-threatening and life-alterning sexually contracted disease. The AIDES campaign created a … Continue reading

Follow your heart, don’t lose faith…

Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Take the time to watch the video below  (in English with French Subtitles). What an inspiring speech ! ! Thank you … Rest in peace..    

“Lose your -LICENCE- and you’re screwed”

In its new amazing campaign, MAC (Motor Accident Commission) gives us a surprising answer to the question ” Is shocking content advertisement necessarily for increasing public awareness of road accidents? “And the answer is clearly no ! In a smart, unconventional and funny way, the “Screwed” campaign warn young drivers about the consequences of unsafe … Continue reading